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on a brand you admire (not just the product or service). Explain what elements of the brand “speak” to you and what they say
One of the many brands that I like is
Billabong. Billabong is an Australian clothing company that sells dresses, surfing shorts, swim suites, pants and many more. Regardless of what
the product is, all look fun, playful, funky and designed. Also, it feels like
their cloths are designed for the beach or a hot summer day. It is very clear
that they are targeting young audience but it really lively and fun
adults can pull their cloths off too.
The look and feel of their brand comes
through in the design of their logo and expands to the design of their cloths, shops, websites and the events they sponsor.
I have always been a big fan of their
brand not only because they make really nice cloths but also because I think by
wearing their design I can make a statement. I have a passion for design and I
enjoy wearing something that I consider designed.
Thanks, Vida - it would have been interesting to hear how you think their brand identity is conveyed. I understand "what" their identity is, but you don't explain the elements that work to express this identity.
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